Don’t take this personally, but your ad copy sucks.
Got your attention? Good, I am probably talking to you…. or whomever created your Driver Recruiting ads. Too many people see classified advertising as a necessary evil and rush through it without much thought or direction. This may be why you’re not getting the response you want. Here are a few tips to maximize your return.
1. Use a specific job title.
When you write your title, include the name of the position and the top selling point that makes the job attractive to a driver. Titles like, “CDL-A DRIVER NEEDED” do absolutely nothing to inspire an applicant to click on your job post.
2. Add a short paragraph to raise interest.
A short single paragraph that gives a couple details that drivers might find most exciting about the job will make them want to continue reading.
3. Tell your story.
Share a little information about your trucking company that drivers might want to know. How many years you’ve been in business, equipment they would be excited about, awards, accolades, and work culture facts that will interest them.
4. Sell the position.
Don’t list ten bullet points of what qualifications the driver has to have; the applicant will be filtered out through the application process if they don’t qualify anyway. Use your space to provide information on pay, benefits or perks, and anything else that drivers might find interesting.
5. Hire an Ad Agency
Don’t want to take our advice on these 4 tips? Hire an agency. It’s what they do and they’re good at it. Advertising Agencies work on your behalf to help lower your ROI costs, get better ad buys, provide better ad copy and produce results. We work with them every day and we all have your best interests at heart.
The best part is that it is typically at no additional cost to you! Agencies receive a NET rate from media such as CDLjobs.com, so you’re paying the same rate and getting the help of trucking industry experts all at the same time.
WHO YOU GONNA CALL?
Getting started with an advertising agency is very easy. Click the link below to go to their home page and then make a phone call. We work with all the agencies listed below and would recommend them.
Once you’ve made the decision to click the link, let the experts take over. They’ll ask questions designed to delve into your driver recruiting advertising strategy and they’ll do an audit for you for free and then make recommendations. We've listed 5 agencies that we work with every day (in alphabetical order), that we feel comfortable enough to share with you.
AppVault | Atlanta, GA
Bayard Advertising | New York, NY
Conversion Interactive Agency | Nashville, TN
Hightower Agency | Madison, MS
Ramsey Mediaworks | Joplin, MO
Put these tips to work for you and let's make 2019 the year that we all work together to meet your hiring goals!