Driver Recruiting Happy Hour Podcast

 

Darin: (00:02):
All right. Cheers everybody, and welcome back to the Driver Recruiting Happy Hour podcast. My name is Darin Williams. I'm the President of CDLjobs.com. And with me, as always, is my main most man and the President of Ten4 Recruiting, Matt Beach. Beach. How are you?

Beach: (00:21):
Doing well, man. Doing well. You look like you've gotten some sun.

Darin: (00:27):
I have got sun. I had a pretty good 4th of July holiday there. Probably too good.

Beach: (00:32):
So you've just been burnt this entire time. So July 4th you went out for, it's

Darin: (00:35):
A base, it's not really a burn, it's a base.

Beach: (00:38):
So it's like John Candy. Did you ever wait, what was it? Summer rental.

Darin: (00:42):
Summer rental. To be, you gotta build a good base.

Beach: (00:44):
There's just, it's a good base. This is a good base.

Darin: (00:47):
There's people that say, I looked a lot like John Candy last weekend, so,

Beach: (00:51):
Mm.

Darin: (00:52):
Yeah, so, you know, so we got a, we got a, a health and fitness guy, and he's probably not gonna like the sunburn but I don't think he probably cares about it. He's not a dermatologist, but we do have the CEO and founder of B-Lean Fitness, Brandon Rothrock. Brandon, welcome.

Brandon Rockroth: (01:09):
Thanks Darin and Matt. Glad to be here. And I appreciate you guys having me on the show.

Beach: (01:14):
Where you from?

Darin: (01:15):
Did you ever consider like <crosstalk>? Oh,

Beach: (01:16):
No, I just asked you. Hold on. I asked him that. Me, I asked a question. Brandon, where are you from?

Brandon Rockroth: (01:22):
So

Beach: (01:23):
Igotta get that outta the way, because I gotta, I gotta know who we're talking to.

Brandon Rockroth: (01:26):
Oh, I'd love to kind of spin it back on you guys. And just from the accident, where, where do you guys think I'm from?

Darin: (01:33):
Well, I know I looked it up. See, I do, I do pre-show research. Well, I know where you're based now. You don't sound like where I think you're from though. I will tell you that, but I think from Kansas City.

Beach: (01:46):
I'm go, I'm gonna go St. Louis.

Brandon Rockroth: (01:48):
So I live in Kansas City, but I'm from North Carolina.

Beach: (01:52):
Hold on. I'm from North Carolina, Kansas City. I, I'm, I got close and I, yeah, I, I'm, I'm, I'm okay. I'm okay with where I'm at. I feel good about that.

Darin: (02:01):
You lived, he is from North Carolina and lives in Kansas City, and you're counting St. Louis as a victory.

Beach: (02:06):
Yeah, yeah. Oh yeah. <Laugh>.

Darin: (02:08):
All right. Oh, yeah.

Beach: (02:08):
Now where, where at in North Carolina. Where are you from?

Brandon Rockroth: (02:11):
Winston-Salem,

Beach: (02:13):
Winston-Salem. So are you a witch?

Brandon Rockroth: (02:16):
<Laugh>? I'm not <laugh>.

Beach: (02:18):
Did you

Darin: (02:18):
Ever, it's tobacco country, right? Isn't that where all the tobacco companies were?

Brandon Rockroth: (02:21):
Yeah, I'm from a, I'm from a small town called Wallburg, and it's right, right in the middle of, of Winston-Salem, and Thomasville, North Carolina.

Beach: (02:29):
Yeah. Oh, yeah. Furniture, capital of the world.

Brandon Rockroth: (02:33):
Absolutely. Yep.

Beach: (02:34):
I worked, I worked in for 15 years. I worked out of Huntersville.

Brandon Rockroth: (02:39):
Okay.

Beach: (02:40):
Yeah. Therefore with the, the whole booming of Lowe's and all that. And so my office, I got to see Dale Junior's office there every single day. Loved it. And I was like, one day I'm gonna meet this guy just one day. Yeah. And so I was at the Holiday oh gosh, it was a Holiday Inn anyway, hotel on the outskirts. It was a place where we all went to go. I mean, out of all the places, this one area had a great bar. So we're sitting there and the people from Garage Monkey where they go in, they update the car and everything else, they were there at the bar and they were staying in a hotel. And of course, I was like, Adam, you, you know, man, I'm a huge fan. What are y'all doing? They were like, well, we made a car for Dale, Jr.

(03:27):
I was like, this is it. I was like, dude, look, you don't have to pay me nothing. Just let me pick stuff up. Let me carry whatever you tell me do, I'll do it. Just get me on the grounds. He was like, I go, I'll buy your drinks round all this, whatever it was, it was a hefty, it was a hefty tab. So I bought it <inaudible>. So we get there, and sure enough, I'm just unloading the van, unloading the van, and here comes Dale Jr. And after a while he was like, Hey, you guys, he was looking at me, another, he goes, y'all been busting your, your butts here. Y'all wanna go on a tour? I'm like, yeah. So me, Dale Junior couple other good looking blondes, got on this big gator thing that he had, and we went to his, the whatchamacallit, the, so he's got an actual Western village on his property.

Brandon Rockroth: (04:11):
Wow.

Beach: (04:12):
It's a,

Darin: (04:12):
Did the blondes follow you from the Holiday Inn, or where did they come in?

Beach: (04:15):
You got the Salon Saloon, all that. Right. I mean, it's actually amazing. And then at one point, we're about a hundred yards away from where we're at. He goes, Hey guys, I'm gonna let y'all walk back. I'm gonna take the, the ladies around and let 'em look at the rest of the stuff. So we got left off the Gator and we had to walk back and then yeah, ended up taking me back to the hotel, dropping us off, got back in my truck, went back, had a great time. So there you go.

Brandon Rockroth: (04:40):
Yeah. What an experience.

Beach: (04:41):
Oh, dude, phenomenal, phenomenal experience.

Darin: (04:45):
Brandon,

Beach: (04:45):
Today,

Darin: (04:47):
I mean, look at that. I learned something about him every time Brandon. I had no idea.

Beach: (04:50):
Oh, I haven't told, I haven't, I haven't told you that story.

Darin: (04:54):
He was a garage monkey.

Beach: (04:57):
Yeah.

Darin: (04:59):
<Laugh>. Well, that changes everything. <Laugh> back to Brandon and back to Kansas City with a home of B-Lean Fitness. And so here's my, I'm gonna make a couple of assumptions here. You started this fitness company and you realized that the trucking industry needed more help than anyone.

Brandon Rockroth: (05:19):
Yes, sir. I mean, absolutely. I mean, we kind of, we kind of fell into it by accident. You know, prior to October of last year, you know, our health and fitness program was for all types of individuals, not just truck drivers. And one of our best success stories that I remember, I think from back in like 2021, was actually from an OTR driver, lost 95 pounds. And that's not even the most impressive part. He's kept it off like, to this day. And that's what it's all about. You know, nobody wants to put in work and time and effort to see results that they can't keep, you know? So, you know, that was kind of where the idea came from and where, where it sparked like, Hey, what if, and this was before we even tailored our service to truck drivers. Like now it's a hundred percent tailored to drivers.

(06:08):
And I was like, wow, if we got, if we got this OTR driver results, without the program being, you know, a hundred percent catered to the lifestyle and the schedule of a driver, you know, imagine what could happen if we went all in, you know, with, with this program. And you know, that turned into a lot of research, you know, back in, at, at the end of 2023 and spending a lot of time, like honestly just talking on the phone to like hundreds of drivers to understand the industry. And, you know, we rolled Road Warrior Wellness out, you know, back in October, and, you know, have, have been helping drivers ever since, seeing some really good success and, you know, helping, helping drivers that have actually been told by their doctor. Unfortunately, like they're kind of a lost cause. You, they don't know what to do. Like, you know, this one lady in particular early sixties has Hashimoto's disease, thyroid issues, and of course her doctor wants her to be healthy and lose the weight, but like, he was kind of at a standstill. Like, I don't know what to tell you, Joanne, you know, and she, she came on board and has had, you know, really good success. But that's just one of the many that, you know, stands out to me.

Beach: (07:21):
You know, I don't wanna say like, you know, Darin's, you know, not, he's not a lost cause, but I mean, he's like one donut away from just being saying, man, he's letting himself go. So I know this is gonna be a great episode.

Darin: (07:32):
That's not true. I had a donut for lunch and I feel fine.

Brandon Rockroth: (07:36):
And there's nothing wrong with that. I love donuts as well.

Beach: (07:38):
It shows, it shows. I'm just saying, it's been a while since I've seen you seen you. I'm already feeling worried about it. I think this is a great episode. That this is not only, this is not only for the, for what he for. It's just for you too, bro.

Darin: (07:51):
First of all, they say the camera adds 10 pounds. It's about, or I say that

Beach: (07:55):
About 30.

Darin: (07:56):
It's a very well known saying, <laugh>,

Beach: (07:59):
It's quite a bit <laugh>, you yourself that, but it's quite a bit

Darin: (08:05):
Moving on <laugh>.

Darin: (08:08):
So what, what's your background, Brandon, that, that you got start got you started in this in the first place?

Brandon Rockroth: (08:13):
Yeah, so I mean, I, I grew up a three sport athlete. Once I entered high school, I, you know, focused just on basketball, you know, that was my thing. And honestly, the only fitness I was a part of was, was playing ball. You know, I didn't like lifting weights. I didn't know or care about nutrition. It was just, you know, basketball. That was my thing. And, you know, most, most high schools have strength and conditioning classes, and they require their athletes to go through them. So I was kind of forced to be in the weight room and honestly dreaded it. I, I just didn't have an interest. And that evolved into, you know, working out more lifting weights more, I'd say. When I was a junior and senior in high school. And fortunately I was able to move on to play junior college ball basketball at a, at a junior college in Lexington, North Carolina.

(09:04):
It was called Davidson County Community College at the time. Now it's called Davidson, Davy Community College. And unfortunately I had to red shirt my first year, so there was no playing basketball. I had back surgery and, you know, I couldn't run up and down a court. I couldn't shoot. And I was like, man, I gotta do something. So that's where I started, you know, getting into lifting weights more like stationary and made a good transformation, you know, physically and mentally, most importantly, you know, it's way more about, you know, you know, health and fitness is way more about, you know, the physical appearance and the physical results. And, you know, that led into me obviously finishing out, you know, my basketball career. But I really had the desire to you know, let others experience a similar transformation that I had, you know, with fitness.

(09:52):
So I got certified and started, you know, training folks at a local gym just as a personal trainer. And I realized that, you know, from a business perspective, that's not really scalable, right? In terms of the scale that I wanted. And I was limited on how many people I could help. And, you know, most personal trainers, they're helping just, you know, predominantly with just exercise and whenever it relates to weight, like losing weight, nutrition, you know, is 80 to 90% of the results. So I was limited in that scope, so I could really only help, you know, those individuals with working out. So started, started the company, you know, B-Lean Fitness in 2018. It's a completely remote company. We service clients virtually. And you know, like I alluded to earlier, we worked with any individuals that wanted to improve their health and their shape, you know, did that up to 2023. And now, you know, we kind of niche down to the truck driver demographic and we're we're just focused on helping them lose weight. And as a byproduct of that, improve their health.

Beach: (10:58):
How do you do it virtually for them? How do you do that virtually for them?

Brandon Rockroth: (11:01):
Yeah, so, so we do have a, you know, a mobile app that we supply each driver to really just display their habits, you know, instead of having to, instead of a coach, like giving 'em a call and having them write things down on a sheet of papers. Everything is formalized in the app. And then, like, the support and the accountability is huge. You know, I, I like to tell our drivers, like, you could have the best plan in the world, but if you can't follow through with it, it's pointless. You know? So the sticking with it is, is a lot of the stuff that we focus on. So every driver's assigned to a coach that will, you know, message them inside the app, you know, via weekly check-ins. And depending on the plan that they join with us, you know, some of them have either, you know, weekly accountability calls or, or biweekly calls.

Beach: (11:45):
Nice. How many coaches do you have?

Brandon Rockroth: (11:48):
Just one right now. Just one. And he's at about, I'd say 75% capacity. So he's gonna be maxed out here pretty soon.

Beach: (11:57):
So it's not like you, you take the phone or the driver takes the phone, sets it up, and you've got this guy thinking like, you know, what was the movie over the top? Stallone? You're like, pulling, you're like, and he's like, come on, one more rep, one more. Gimme two, gimme two. Get outside that truck and running. They're running around the truck and then yeah, running around this way. And the coaches is still on the phone. You get it, get it, get it. 1, 1, 1, 2, 1. It's not like that.

Brandon Rockroth: (12:21):
Yeah. No, not at all. I mean, we, we try to

Beach: (12:23):
I mean, I'm just saying, I wouldn't mind that. I wouldn't mind that if, if your coach wouldn't call me and just start chewing me out while I'm not, you know, <laugh> you off your butt, Matt Beach. Let's go. Let's go. One more, one more. I could, this,

Darin: (12:36):
That actually ties into kind of an interesting thing I saw on your website, and it's that you offer a 100% money back guarantee.

Brandon Rockroth: (12:43):
Yeah.

Darin: (12:45):
How <laugh>?

Brandon Rockroth: (12:46):
So, yeah, it is a great question. So it's

Darin: (12:49):
Accountability. I mean, it, it, it's a hundred percent accountability on me to do what you're telling me, right? I mean, once the program, if, if, if I do what you tell me, the program's gonna work.

Brandon Rockroth: (12:59):
Absolutely. So the reason why we're able to offer that guarantee, and it is conditional, you know, to be frank is because we have a proven system that we've tested on, you know, a plethora of individuals and we know if they follow it, they're gonna get results, right? So, you know, our, our guarantee is, hey, if you, if you come into the program, you know, for the first 30 days, you follow what your coach says which is probably four or five things, right? Four or five habits like communicating with your coach, responding to the messages hitting your, your daily habits, which again, are personalized to the driver, right? So like, if a driver comes to us and they're drinking, you know, five sodas a day and zero bottles of water, we're not gonna have them like cut out the soda all at once and have like drinking, start drinking a gallon of water a day. That's just not practical. So we make sure that the habits are feasible for them to actually hit. And yeah, if they go through the program for 30 days and they follow what we tell them and they don't see results, we'll give them a hundred percent of their money back because, you know, we, we have a process that works. And if someone's willing to put in the time and effort and happen to not see results, you know, we're more than happy to do that.

Darin: (14:13):
Are there different levels, Brandon? I mean, is there a entry level and a supreme level or however you want to?

Brandon Rockroth: (14:20):
There is, yeah. We have, I mean, the program is called Road Warrior Wellness, but we have, I guess you could say three spinoffs or options of that, because some of our drivers need a lot of accountability. Some just need a little bit and some don't need, you know, hardly any at all. So we have a, a basic trucker plan, an elite trucker, and a VIP trucker plan. And the really, the biggest difference is the level of support that the drivers get. And we don't like start a driver off at basic and then work them up. We let them choose 'cause they know them better than anyone knows them. And we let them, you know, choose, choose their plan, and they can always upgrade or downgrade anytime. Because all plans are are month to month.

Beach: (15:03):
I think you need to just a suggestion, maybe like a Darin level, you know what I mean? You're at a Darin,

Brandon Rockroth: (15:09):
We might could work with that. We got What would that consist of? What would that consist?

Beach: (15:13):
It's, it's, it's, it's pretty low.

Darin: (15:15):
A ruler on the hand when I reach for the donut at lunch. <Laugh>.

Brandon Rockroth: (15:19):
Well, here's the thing, you can still,

Darin: (15:20):
That's no so much virtual though.

Brandon Rockroth: (15:22):
You could still have the donuts. That's something that, you know, kind of fires me up about like just the weight loss industry, how there's so many misconceptions and myths, but like, you know, I know this isn't about me, it's about our drivers. But like, I will never give up donuts, donuts, I'll never give up sugar, I'll never give up carbs. But yet I'll still remain in shape solely because of certain principles and parameters. You know, that that's the number one driver to at least, you know, weight loss. Right? And a lot of people will attach health, like healthy habits to weight loss and there's definitely correlations. But like, if, if you think about it, the number one driver to weight gain is eating in a calorie surplus. So technically you could eat 100% healthy options and gain weight from that if you were over consuming, right? So both are definitely important, but I see a lot of drivers get tripped up because they think they should, you know, go away entirely from the donuts, the sugar and the carbs. And it's like 75% of our food options consist of carbs. So that would be pretty difficult to do, you know, yet alone sustain

Beach: (16:26):
You gimme a whole loaf of bread right now. I'd eat it.

Brandon Rockroth: (16:29):
Yeah. <laugh>

Beach: (16:29):
A whole loaf. I wouldn't even think bad about myself.

Brandon Rockroth: (16:33):
Yeah,

Darin: (16:33):
I I think that brings up a a pretty good point as far as guys that are out on the road. It can be hard to find healthy options. I mean, it's tough.

Brandon Rockroth: (16:45):
Yeah, I mean they're, they're definitely limited, you know if you were to walk into a truck stop, you know, it probably would take you an extra maybe five or 10 minutes to find he like some healthier options. Right?

Darin: (16:59):
Something that's not chicken fried.

Brandon Rockroth: (17:01):
Yeah, exactly. And you know what, where, where we like to start with our drivers is like we, we teach them how to lose weight their way. So we never put them on a plan or assign them certain habits that they're not open-minded to. 'cause Some of our drivers, they tell us, look, you know, because do wanna start eating healthy. I, I know it's important to me, but like, I still wanna defer to truck stop foods here and there. Or if I'm on home time, I would love to go have a nice dinner with my family and maybe have a piece of piece of cake or something like that. So we really take into account where they're starting out from and adapt our weight loss plan to their schedule as opposed to the other way around. 'cause Most weight loss plans, you know, that's where it trips people up. They, they say, look, you know, you need to adapt your or you need to adapt your schedule to your fitness. Right? They say to sacrifice more, use more discipline. And all those things are involved, but not to, to the extent that, you know, unfortunately most, you know, plans and, and companies make it out to be.

Darin: (18:08):
So, Brandon, right now all of your plans are tailored to individuals. Do you have programming or, or, or a platform where if a fleet wanted to come in and say, Hey, I work with my guys here, would, is that something that somebody can reach out to you About

Brandon Rockroth: (18:26):
A hundred percent. Right now we're selling direct to consumer just because the opportunities haven't you know, arose yet. But we're definitely that, that's something that's in the works. It's something you know, on my radar, so, absolutely. As long as they're a truck driver, you know, and they have weight to lose and they wanna improve their health and Absolutely.

Darin: (18:47):
Right.

Beach: (18:50):
Some of the staff, I would, I wouldn't just keep it just for truck drivers also. I mean, anybody who's behind a wheel of a vehicle, because even now you've got hot shots, you've got individuals who are still running, you know, might not be a 53 foot trailer, but they're still behind a, you know, a a, a large dually truck and they're still running those, you know, those long, long lanes.

Brandon Rockroth: (19:11):
Mm-Hmm, <affirmative>.

Beach: (19:12):
And I tell you what, there are so many of those that whether not be a class A, class B drivers right now that are huge and in need of that, you know, and people always think trucking, it's nothing but Class A, Class A, Class A, lemme tell you something, man, there are Class B drivers who need help. I mean, anybody who's sitting behind the wheel all day every day and that, you know, like, like we said, the little break is getting off and finding a truck stop or just a quick sandwich to get something to eat and right back at it for another four more hours or whatever else is time on their clock tell you something. There are, there are a lot of people like that. And I think what you're focusing and what you're targeting right now and your need, I think it's it's definitely needed out there, man.

Brandon Rockroth: (19:51):
Yeah. Yeah. I mean that's, that's a really good point. And maybe we expand in the future. I just know that, you know, with my team's, you know, expertise and our experience, we want to, you know, provide the highest level of support and just give drivers the highest probability of success. And I've noticed that whenever previously when we worked with anyone and everyone, we weren't able to get laser focused on, you know, just the lifestyle of that particular occupation of the individual. So now like we're learning so much and can really adapt it to drivers. So yeah, I mean the, the focus definitely now is, is only truck drivers, but you're so right. You know, anybody who's behind a will and and living on the road has a lot of inherent challenges that, you know, hopefully maybe, maybe down the line, you know, we could add another service for them.

Darin: (20:43):
Do you tailor it specifically to each driver? I mean, so you've got, you know, you can have guys that are working for the same company. Maybe some guys work in flatbed, they might get a little bit more work 'cause they're out strapping, tarping, stuff like that. Some guys unload 53 foot trailers every day. Others never get inside the trailer and touch it. I mean, is it, is it tailored specifically to the driver or is it just kind of a here's the basics of this thing and, and follow this pattern?

Brandon Rockroth: (21:11):
Yes, sir. Definitely the former you know, it's there's two layers to it. The first layer layer is for truck drivers, right? But the next layer is the individual because there's so many nuances you know, for with drivers, right? Because some of our drivers, they drive nights, some of 'em drive during the day. Some of 'em drive team, some of 'em are flatbed, right? Some of them are home, you know, literally once every six months. And then some are home every weekend. And, you know, given that criteria, there's definitely you know, nuances. So yeah, we do have to tailor it to the individual as well to really make it effective.

Darin: (21:52):
Well, it's an interesting program and it's, I think it's a very much needed program. I think it says right on your website that our industry when it comes to drivers has a 70% obesity rate, I guess is what you'd call it. I mean, 70% of truck drivers are obese. Is that clinically obese or just guys that probably need some help?

Brandon Rockroth: (22:15):
Yeah, I mean that's, that's how I see it. You know, 75 per or 70, roughly 70% are obese. And you know, I think it's interesting how they call it an an an obesity rate, right? And they, they correlate it to like health issues. And what I mean by that is, of course the more weight someone has on them, the more detrimental their health could be. But like, the reason why, you know, we focus on truck drivers who wanna lose weight is really to, to lower that rate, right? So we're getting to the root cause of the health issues, which is weight, right? And as a byproduct, you know, our drivers will be healthier just by getting the excess weight off. And I've noticed that with our drivers, you know, once they lose 10, 15, 20 pounds, they have so many epiphanies and transformations that take place, not just physically, but mentally, more confidence, more mental clarity, and they come become more open-minded to maybe tweaking a habit or tweaking a meal to make it healthier, right? So that's why we don't have people go all in, you know, with their habits and just like, you know, go, go all in and, you know, start with, you know, meal prepping, you know, once a day and, and things of that nature. But yeah, we're, we're attacking the root cause, getting the weight off and then slowly improving the quality of their habits over time.

Beach: (23:44):
I like that, especially of deciding what else, what other non-healthy items are not gonna go on my sandwich. Like I could take Fritos and crunch that on a sandwich right now, a ham, Turkey sandwich with Fritos, smashed in, done, done.

Brandon Rockroth: (24:00):
Sounds delicious.

Beach: (24:01):
Phenomenal. Take that with a, with a can of Beanie Weenies. Call it a day.

Brandon Rockroth: (24:06):
Yeah,

Beach: (24:07):
<Laugh>,

Brandon Rockroth: (24:08):
I'd eat it

Beach: (24:08):
Serious. I mean, get, I mean, don't get me wrong. I mean, if, if I write

Darin: (24:13):
I think everybody's forgot about my donut for lunch.

Beach: (24:16):
Yeah. I wish I could put on a pair of 34, 30, 30, 34 pants. I wish I could.

Brandon Rockroth: (24:21):
Mm-Hmm, <affirmative>,

Beach: (24:22):
If I put 'em on right now, I would feel like a can of biscuits about to blow out, you know what I'm saying? And so that's just one of those where if I wanted to change my head, I might do that. I might just go, I'm gonna pair wear a pair of 34s and lemme just see how I feel throughout the day. <Laugh>, I'd feel miserable. Yeah. But I, I know what you're talking about because I mean, at one point I was two and my worst, I was like 270 and then said this enough's enough, I looked at myself in the mirror one day, I was wearing a blue shirt, I looked like a blueberry, you know, a massive blue, like with a girl from Willy Wonka, you know, just, just big.

(24:57):
Yeah. And said, enough's enough and small wins. And someone had told me kinda like, well, you don't wanna just completely go cold Turkey on some of this stuff, just small wins wherever you can. And the best I got down to was220 from that. I mean, it took, and it, and then, and that's the discouraging thing. You think it's going to be overnight or in one month I need to see it. And you're like, small wins. Small wins. And so it took roughly almost a year to be able to hit that for me. And man, I felt great. It was, it was, it was a good, I mean, clarity's up, you know, you're, you're thinking you're, you just have a better, everything works better. I mean, it is just a overall, just a completely different mindset as to when you hit that level and you feel a whole lot better. Yeah.

Brandon Rockroth: (25:42):
Yeah. I mean, something that I've noticed that works well is like, you know, recommending to our drivers to not focus on the weight loss. Like, don't think about it at all. Of course that's the objective, but it takes a while to be, to feel rewarded from that, you know, to your point, you know, it takes time to get the weight off, but if you focus just on how much better your body feels, you're literally winning every day and you feel rewarded by that. So that's, you know, one, one tactic that we use to get our drivers to take their mind off of the weight loss, because that should happen as a byproduct because of, you know, the, the work that we've done on the backend with their, what their programming

Darin: (26:20):
And, and I think there's a, there's a stat that you have listed that I think would motivate anyone, is that the average life expectancy of a truck driver is 17 years less than the average than the nationwide norm.

Brandon Rockroth: (26:34):
Yeah.

Darin: (26:35):
And that's just due to obesity.

Brandon Rockroth: (26:38):
I mean that's, that's a huge driver. I'm sure like the, you know, the safety being on the road, like the, obviously the, the wrecks and the crashes probably play a role in that. But yeah, I would say the obesity rate is definitely trumping all others. So yeah, I mean it's unfortunately unfortunate to, to see that number and that statistic, but I am confident that if we can, you know, help drivers find a way to lose weight, keep it off and improve their health as a byproduct, then you know, we can get that, that stat down.

Darin: (27:09):
Well, Brandon, we'll link it where we do our stuff here, but how do people get ahold of you if they wanna talk to you more about this?

Brandon Rockroth: (27:15):
Yeah, absolutely. I would, you know, recommend for them to go to our website, which is BLeanFitness.com and that's just the letter B-Lean fitness.com. And if they wanna find us on Facebook or Instagram, just type in B-Lean Fitness and they'll find us there.

Darin: (27:33):
And we'll have that linked as well along with Beach's, Beanie Weenie and Fritos recipe if anybody wants that

Brandon Rockroth: (27:39):
<Laugh>.

Darin: (27:40):
And other than that, Brandon, thank you very much for your time today. We truly appreciate it. Wish you the best of luck and I think I think what you're doing is important. I think it I I think it's gonna start picking up some steam here.

Brandon Rockroth: (27:54):
Absolutely. Thanks guys, I appreciate it.

Beach: (27:56):
Thanks Brandon.

Darin: (27:58):
Thanks guys. . And again, thank you everyone. Until the next time. Be safe and keep on trucking.

Beach: (28:02):
Sunscreen, sunscreen.

Darin: (28:03):
<Laugh>.