While millennials are making waves in various sectors, the trucking industry isn’t getting much in the way of millennial love. Unfortunately, this lack of young truckers entering the industry has contributed to the immense driver shortage, which can trigger a cascade of problems across the nation. So, what can trucking companies do to attract younger, more diverse drivers to the industry?
Post Jobs Online
It is well known that millennials are avid users of technology, so it follows that younger workers prefer to both search and apply for jobs on their terms. Trucking companies should post job openings online and make sure their applications are mobile-friendly. For example, CDLjobs.com has a simple, streamlined online application process that makes it clear and easy to use.
Use Social Media
Trucking company driver recruiters should use social media to let younger workers know about the existence of employment opportunities in the trucking industry. Specifically, including video and blogs with recruitment efforts are likely to be the most effective at capturing the interest of millennials, as well as keeping their attention.
Offer Monetary Incentives
Who wants to work for less than what s/he’s worth? No matter how great a job sounds, candidates aren’t likely to apply if they feel the pay isn’t worth their time and dedication. Trucking employers should evaluate what they’re currently paying their employees to see if starting salaries should be increased.
It’s also a good idea to look into offering signing bonuses. Because getting a commercial driver’s license costs money, recruiters can also offer to reimburse applicants for the cost of their license as long as applicants agree to stay with the company for a fixed number of years.
Offer Regional Jobs
Some truckers may not mind being on the road for several weeks at a time, but making sure millennials know they can have plenty of home time could prove to be rather attractive. The way to truly nail this concept is to set trucking runs at regular work hours and set routes at shorter distances so all truckers, no matter their age, can spend more time at home with their families.
Update the Job Description
Millennials, or any age group, for that matter, can be turned off by the language used in a job description. Updating the language in a job description to make positions more attractive to younger applicants can lead to an uptick in interest. That said, the job description should still be honest about what the job and working in the trucking industry entails. It’s also a good idea to make it clear that often candidates don’t need any prior experience to get started.
Get Better Trucks
Trucks don’t have to look and feel like luxury apartments on wheels, but they should be updated to include a few comforts. Drivers of all ages like to operate quality rigs that are comfortable and make their time on the road more pleasurable. Currently, efforts are being made to create trucks with ergonomic kitchenettes so drivers can cook their own meals while on the road. What trucking companies can do now to make their trucks more attractive is keep their rigs in good shape and recognize when it’s time to get rid of old trucks and bring in new ones.
Focus on Benefits
One of the biggest draws of any job, no matter the industry, is the offering of benefits. It’s no secret that a large percentage of millennials are neck-deep in student loan debt. Working with an employer who makes that financial burden easier is a blessing. Offering health insurance allows employees to take better care of their health, which cuts down on absenteeism, and it also makes it so they don’t have to worry as much about incurring a massive medical bill for a simple health complication.
Retirement benefits are also great, and they go a long way in offering employees financial peace of mind when it comes to their future. Companies that aren’t able to offer as much as they may like in regards to salary may be able to entice millennials with great benefits.
Millennials need and want great jobs, and the trucking industry has plenty to offer the right candidates. By considering these tips, driver recruiters can offer potential truck drivers a job that offers both what they want and deserve.